Measuring Online Success: Oreo Still Wins the Super Bowl

I just got through reading Mark Ritson’s piece on how “Oreo didn’t win the Super Bowl” with their tremendous and quick thinking Tweet about dunking in the dark. Ritson blames all of the praise that has been heaped on this campaign on “lazy journalists and social media pundits” but in so doing highlights issues with […]

Interesting Behaviour from Twitter – Who Sees Your Mentions?

This weekend I have been seeing all sorts of interesting behaviour on Twitter. First off, I know Twitter has tried to “improve” the services such that users can interact with one another using the @ sign at the beginning and only people who follow both users will see this content appear in their feeds. There […]