How to Pitch SEO

On Friday September 9th I gave a presentation down in Brighton at the Corn Exchange as part of this year’s #BrightonSEO event. The organiser (Kelvin Newman) had asked if I’d be willing to give a 20×20 presentation a try – a presentation in which you have 20 seconds per slide, 20 slides and the slides all auto-advance. Needless to say it was a slightly daunting task but I really think it was a good opportunity for me and gave me a chance to really focus in on something that may be difficult to discuss for a full 45 minute session, but to give some insight into a world that a lot of SEO practitioners may not have seen much: the all famous big SEO pitch.

I’ve been very fortunate in my role at OMD to get to pitch for some larger clients and given the opportunity to learn a great deal from some very successful pitches as well as some slightly less successful ones. Given my feeling that it is essential to get the SEO experts/consultants involved in the most successful and most competitive of SEO pitches I thought this would be a good opportunity to share my personal experiences.

Please see below for the slide deck used in the presentation as well as an audio recording. For extra excitement feel free to advance each of the slides every 20 seconds after I start speaking to judge me on how I performed.

Brighton seo preso

View more presentations from SamuelCrocker

Sam Crocker on Pitching SEO by djbarker

All told it was a really great experience and I will definitely be using the 20×20 format again in future presentations as it forced me to put a lot of effort into the preparation and hopefully led to a positive presentation for those in attendance. Thank you very much for all the feedback and I’ll look forward to seeing many of you at future conferences!

Disclaimer: I am not a sales person and have a great deal to learn still but just thought it would add some value to explain what I’ve seen work and what I’ve seen not work so well with folks. Please feel free to leave any comments or thoughts below or find me on Twitter (@samuelcrocker).


  1. Dear Sam,
    Just wanted to clarify, your recommended questions – “where the hell did you get that number?!”,
    “your targets are ridiculous” , failed miserable when speaking with my mother about doing some work on her blogs search engine rankings. Your approach is flawed.


    P.S. As a website developer, I find slide 15 to be personally offensive.


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